Amira Smith is the Director of Marketing and Multicultural Affairs for the Greater Philadelphia Film Office (GPFO), a non-profit “film commission” and economic development agency serving Philadelphia, Bucks, Chester, Delaware and Montgomery counties. Committed to the growth of the regional film industry, GPFO seeks to attract production to the region, assist with coordination of production and nurture and retain the incredible local production talent base. One of the most-respected film commissions in the country, GPFO has contributed more than $4 billion in economic impact to the region. A proud native Philadelphian, from the neighborhood of Strawberry Mansion, Amira’s love of her hometown keeps her passionate in promoting Philly as a complete filmmaking destination with all one needs from pre-production to completion.
At GPFO, Amira promotes Philadelphia and GPFO’s services and resources to professional and emerging filmmakers. The Multicultural Affairs side of her position allows her the pleasure of advocating for equity for all filmmakers by identifying the needs and pain points of filmmakers from underserved communities and in response, creating workshops and programming to address those needs. Amira oversees GPFO’s film.org website, handles the creative direction and visual identity of GPFO, oversees all GPFO social media, and designs marketing materials for GPFO and Billy Penn Music (a music sync agency owned by GPFO to offer 100% pre-cleared and easy-cleared music for films, TV shows, commercials, video games, and other media needs).
Amira has worked in varied industries (administrative, software and technology, children’s entertainment, marketing, visual arts) and uses the entirety of her background along with her love of storytelling, content creation, and activism through art to inform her work. Truly passionate for diverse storytellers to have a real stake in film and media, Amira is very proud to serve as a chapter advisor for NAMIC Philadelphia.